Contracts · MSA + SoW

Master agreements you re-use
for every project.

Sign the MSA once, then layer Statements of Work on top for each project. Change orders, service levels, IP, confidentiality, liability caps — everything pre-wired and lawyer-reviewed.

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MSA+SoW
Master + Statement of Work
12
Standard clauses
PDF+
DOCX (editable)
Free
Always · no signup

01 — What you create

From a single form an MSA + SoW package.

The MSA covers the relationship; the SoW covers the project. Sign once, add SoWs for every new project without renegotiating the legal terms.

MSA Form
12 sections · USD 32,000
Title
Brand & Marketing Services MSA
Parties
Sonchoy Studio ↔ Northwind Books
Term
Ongoing · 30-day notice
Fee
Milestone-based · USD 32,000 SoW#1
SoW
4 deliverables · 3 milestones
IP
Assigned to Client on full payment
Service levels
1 business day response · 2 revisions
SoW valueUSD 32,000.00
OUTPUT.PDF
Signature-ready

MASTER SERVICE AGREEMENT

Brand & Marketing Services MSA

MSA-2026-0042 · Effective 30 Jun 2026

This Master Service Agreement is entered into on 30 Jun 2026 between:

PROVIDER: Sonchoy Studio Ltd.

Limited company · 7 Old Street, London EC1V 9HL

CLIENT: Northwind Books Ltd.

Limited company · 221B Baker Street, London NW1 6XE

1. SERVICES

Provider shall provide brand strategy, identity design, marketing campaign development, and creative production services to Client under this Agreement and the SoWs executed hereunder…

2. STATEMENT OF WORK

SoW #1 — Brand Identity Sprint

Provider shall design and deliver a complete brand identity system for Client, including logo, type system, colour palette…

Milestones:

  • 40% on signing: USD 12,800.00
  • 40% on midpoint: USD 12,800.00
  • 20% on final delivery: USD 6,400.00

+ 9 more sections (Term, Fees, Service Levels, Change Orders, IP, Confidentiality, Liability, Indemnity, Governing Law)

PROVIDER

Signature

Alex Hartwell

Managing Director

CLIENT

Signature

Marcus Vance

CMO

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02 — How it works

Sign once, reuse for every project.

The MSA + SoW structure is how serious B2B services work. Negotiate the legal terms once with counsel review; the next deal needs only a quick SoW signed off.

01

MSA — the relationship

Parties, scope of services, payment terms, IP, confidentiality, liability. Sign this once; it covers every project that follows.

02

SoW — the project

Project-specific deliverables, timeline, milestones. Each new project gets its own SoW that attaches to the MSA.

03

Download and sign

PDF + editable DOCX. The MSA + initial SoW is one document; subsequent SoWs are short addenda referencing the master.

03 — Built for ongoing relationships

Every clause your procurement team expects.

MSA + SoW structure

Master terms cover the relationship; project terms live in SoWs. Standard for serious B2B engagements.

4 fee structures

Fixed per SoW, hourly rate, monthly retainer, or milestone-based. Mix and match across SoWs.

Service-level commitments

Response times, revision rounds, escalation. Per-SoW SLAs supported via change orders.

Change-order process

Standard process for scope/timeline/fee changes — protects Provider from scope creep without renegotiation.

IP, confidentiality, liability

Three IP modes, mutual confidentiality, liability cap per SoW, indemnity — same as the Client Contract Generator.

PDF + editable DOCX

Print-ready PDF for signing, plus a fully editable .docx for redlining with counsel or your counter-party.

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Batch & bulk

Run 100+ invoices, statements, or conversions in one go.

OCR scanned PDFs

Turn paper invoices into searchable, exportable data.

E-sign & request

Multi-party signatures with full audit trails.

Redact & approve

Mask sensitive ledger lines before sending to auditors.

04 — Common questions

Everything about service agreements.

01When should I use an MSA + SoW instead of a single contract?

When you expect multiple projects over time with the same client. Negotiate the MSA terms (IP, liability, payment) once with counsel review, then each new project gets a quick SoW that references the MSA. Saves weeks of legal time per project.

02What goes in the MSA vs the SoW?

MSA: relationship-level terms — parties, IP, confidentiality, liability cap, governing law, payment terms. SoW: project-level specifics — deliverables, timeline, milestones, project-specific service levels. Don't put project terms in the MSA; you'll regret it on project #2.

03Can I attach the SoW separately later?

Yes — sign the MSA without any SoW, then add SoWs over time. The tool will toggle the SoW section off if you uncheck "Include initial SoW". Future SoWs can be short standalone documents that reference the MSA by number and date.

04Why do liability caps work per-SoW?

A typical liability cap (1× fees) makes sense per project, not across an entire multi-year relationship. The MSA caps liability at "fees paid under the applicable SoW in the 12 months preceding the claim" — so a 200K SoW caps at 200K, not at all SoWs aggregated.

05Is this enforceable internationally?

Generally yes — MSAs are enforceable in most common-law and civil-law jurisdictions. The governing-law clause picks which courts apply. For high-value cross-border deals, get local counsel to review the DOCX before signing.

06Output formats?

PDF (multi-page, numbered sections, signature blocks on the last page, page footers) and .docx (fully editable, same content, ready for counsel redlines or counter-party negotiation).

05 — Related tools

Often used together.

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