Contracts · Pitch-ready proposal

Proposals that win the work
before the contract lands.

Branded cover, executive summary, scope, deliverables, timeline, team, pricing table, terms, and acceptance page — all in one PDF that closes. Edit anything in DOCX.

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12
Proposal sections
Cover+
Branded cover page
PDF+
DOCX (editable)
Free
Always · no signup

01 — What you create

From a single form a pitch-ready proposal.

Cover page, executive summary, scope, deliverables, timeline, team, pricing table, terms, and a signature page — everything a buyer expects, nothing they don’t.

Proposal Form
12 sections · USD 32,000
Title
Brand Identity Sprint — Northwind Books
Client
Northwind Books · Marcus Vance, CMO
Validity
30 days from issue
Tone
Creative / agency
Scope
6 in-scope items · 1 out-of-scope note
Deliverables
5 tangible assets
Timeline
3 phases over 12 weeks
Team
3 leads with bios
Investment
Itemised · 50/50 payment
Total investmentUSD 32,000.00
OUTPUT.PDF
Signature-ready

BUSINESS PROPOSAL

PRP-2026-0117

Brand Identity Sprint — Northwind Books

A 12-week engagement to define, design, and launch a unified brand system.

PREPARED FOR

Northwind Books Ltd.

Marcus Vance · CMO

PREPARED BY

Sonchoy Studio Ltd.

Alex Hartwell · Managing Director

01 EXECUTIVE SUMMARY

Northwind Books is repositioning from a regional bookshop chain to a national lifestyle brand. This proposal outlines a 12-week engagement to design and launch a unified brand identity…

09 INVESTMENT

ItemQtyAmount
Phase 1 — Discover18,000.00
Phase 2 — Define118,000.00
Phase 3 — Deliver16,000.00
TOTAL INVESTMENTUSD 32,000.00

+ 9 more sections (Opportunity, Approach, Scope, Deliverables, Timeline, Team, Terms, Next Steps, Acceptance)

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02 — How it works

The fastest path from brief to buy-in.

A good proposal does three jobs: prove you understood the brief, show how you’ll deliver, and make the price easy to say yes to. This tool ships all three in one document.

01

Frame the work

Cover, executive summary, the opportunity, your approach. Set the strategic context before any line items.

02

Scope and price

Scope, deliverables, timeline phases, team bios, and an itemised investment table with discount, tax, and totals.

03

Send and close

Terms, next steps, signature page. Export PDF for sending or DOCX for last-minute redlines with your sales lead.

03 — Built to close deals

Every section the buyer’s checklist needs.

Branded cover page

Full-page cover with title, subtitle, "prepared for / by" block, and a crimson accent rule. First impression done in one form field.

12 toggleable sections

Executive summary, opportunity, approach, scope, deliverables, timeline, team, investment, terms, next steps, acceptance — toggle each on/off.

Itemised pricing table

Add lines with qty × rate, apply discount and tax, total renders bold in the PDF and DOCX. Matches your invoice style.

Phase timeline

Add as many phases as you need with start/end dates. Renders as a clean bulleted timeline section.

Team bios

Drop in names, roles, and one-line bios. Buyers want to know who’s actually doing the work — give them that.

Acceptance signature page

Optional last page with signature blocks for both parties so the client can sign and return without a separate contract step.

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When one-off documents aren't enough.

Bulk OCR, batch invoicing, multi-party e-signing, redaction, audit logs — pdfFiller picks up where Sonchoy ends. Free for 30 days, no credit card.

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Batch & bulk

Run 100+ invoices, statements, or conversions in one go.

OCR scanned PDFs

Turn paper invoices into searchable, exportable data.

E-sign & request

Multi-party signatures with full audit trails.

Redact & approve

Mask sensitive ledger lines before sending to auditors.

04 — Common questions

Everything about business proposals.

01When should I send a proposal vs go straight to a contract?

Proposals are pitch documents — they sell the work and the price. Contracts are legal instruments — they protect both parties. For most B2B services engagements, you send the proposal, get verbal/email approval, and then the contract follows. For larger deals, proposal first; contract on acceptance.

02Does the proposal include legal protection?

A signed acceptance page on a proposal is generally binding for the commercial terms (scope, price, payment, validity). For meaningful liability protection, IP assignment, and confidentiality, follow up with a Client Contract or Service Agreement before work commences. The acceptance page here is for commercial commitment, not legal coverage.

03What's a "validity period" and why does it matter?

It's how long the buyer has to accept before the offer expires. Standard is 30 days — long enough for procurement, short enough that pricing assumptions hold. After expiry, you're free to re-quote at different terms.

04How do I price a proposal?

The tool supports itemised pricing (line items × qty × rate), plus discount and tax. Most consultative engagements price by phase or package, not hours — buyers prefer outcomes-priced. Hourly works for ongoing or undefined-scope work.

05Can the buyer redline the proposal?

Yes — export the DOCX version. They can comment, redline, and return. Then update the tool with the agreed changes and regenerate the PDF for signing.

06Output formats?

PDF (multi-page, branded cover, numbered section headers, pricing table, signature page, footer with page numbers) and .docx (fully editable, same structure, ready for sales-team final review or buyer-side redlines).

05 — Related tools

Often used together.

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